This calculator estimates the return on investment for a DMA equipment activation, like a photo booth, Glambot, or 360 video booth. It's built for event planners and marketers checking numbers before they book. It uses DMA's real package pricing, not a generic guess.
Common Questions
What is brand activation ROI?
Brand activation ROI is what you get back from an event experience compared to what it costs. This calculator adds up the value of new leads and the extra reach your posts get, then compares that to the cost of the equipment.
How is activation ROI calculated?
We estimate how many guests take part, how many post about it, and how many share their contact info. We turn those into a dollar value and compare it to your equipment cost. The result is your estimated ROI.
What kinds of equipment activations does DMA offer?
DMA brings photo booths, Glambot, a 360 video booth, and event robots. We bring the equipment, set it up, and run it at your event.
What makes an equipment activation different from a no-equipment one?
An equipment activation like a photo booth uses real gear that DMA brings and sets up. A no-equipment activation, like DMA Engage, only needs guests' own phones. See what fits your event on the DMA Engage page.