This calculator estimates the return on investment for DMA Engage, a no-equipment activation guests join with their own phone. It's built for event planners and marketers checking numbers before they book. It uses DMA's real package pricing, not a generic guess.
Common Questions
What is DMA Engage?
DMA Engage is a no-equipment brand activation. Guests scan a QR code with their own phone. There's no booth, no gear, and nothing for DMA to set up.
How does a no-equipment activation work?
Guests scan a QR code with their phone camera. That takes them straight to the experience, no app to download, no equipment to wait in line for.
When does this make more sense than an equipment activation?
DMA Engage is a good fit when you want to reach a lot of guests at once, don't have room for a booth, or want something guests can join from anywhere in the venue. For a hands-on photo booth experience instead, see the DMA equipment activations page.
How is DMA Engage ROI calculated?
We estimate how many guests scan the code, how many share it, and how many share their contact info. We turn those into a dollar value and compare it to the cost of your DMA Engage package.
